About More Than Looks | Creative Business Website Design + Branding + HoneyBook
Alright, let’s get real for a sec…. if you’ve been Googling creative business website design or “branding for entrepreneurs,” hoping a pretty website will fix all your client struggles… I’m here to give you some midly-tough love:
You need more than pretty. But you know this…
Because what you actually need is a full brand, website, and client experience that works together… it’s the grand must-have TRIO. Sooo let me give your the deetas on why these are so important for you to have.
DISCLAIMER: This is in no way to shame you if you don’t have all these items set up because I know time and money can very much be a limiting factor! I am here to share my knowledge so you can plan your next move…okay MUAH let’s give in.
Michaela Dunn | Showit Website design + Logo suites | Get in touch
Your Brand Is More Than a Logo, It’s the First “Yes” Your Clients Say
I LOVE a good logo, butttt a logo isn’t a brand. I like to describe it as a logo is what you see a brand is whar you feel. You can have a logo… shit anyone can, but you need to EMBODY your brand. You can’t jsut have a brand without work going into it.
When I work on branding for creative entrepreneurs, I create a full map out visually that gets clients saying yes before they even read your services page. They are seeing before they read and if they don’t like what they see- the rest doesn’t matter.
but as a designer I will always vouch for you hiring a website copywriter if you’re wanting to dive deeper into the message.
What I consider the full map out to look like would be:
- A full logo suite (because one version isn’t enough..truly)
- Complimenting brand patterns and graphics ( because it matters!!! Plaster it everyweherree)
- A color palette that feels like you/ your business (bold, soft, edgy – whatever fits)
- Fonts that give off your energy – friendly? luxury? cool girl boss?
- A brand story and aesthetic that makes clients feel something
- Cohesive usage! ( okay if you’re not consistent all over it’s no longer a recognizable brand)
When your brand is right? Selling gets way easier. LIKE SOOO much easier! Says a girl who now has ZERO shame selling every.single.day.
Creative Business Website Design That Works (Not Just Looks Good)
Sure, I can design a beautiful Showit website – but if it’s not working for you? It’s just an expensive digital business card….we don’t want that for you.
Real quick- the working for you phrase I just threw in there I want to elaborate on. Working for you as a website means that it is ranking, attracting, converting, aka. paying the bills and maybe a trip to Disney if you’re into that kinda thing.
In order for the site to work for you, you’re going to want to put the work and investment in to get the results that make you feel like your site is no longer business baggage.
My creative business website design process focuses on these things so that the baggage is GONEZO With:
- Strategy-first layouts that guide people straight to booking….like why aren’t we putting buttons where there should be buttons!!
- Custom design so you don’t look like everyone else, duh!
- Client-focused content flow that answers all their questions before they even ask!!!! – THIS. Sites should problem solve!!!
Because a website that just looks good isn’t enough. You need a site that does the heavy lifting while you live your life. We are retiring being our worst boss.
HoneyBook: Your Behind-the-Scenes Magic (So You Can Stop Stressing)
Here’s where things get fun: HoneyBook. I freaking love my CRM and I’ll always preach about it!
If your client process looks like a patchwork of random emails and Google Docs. First, are you okay? Second, I GOT YOU.
The days of feeling like you don’t even know what you’re paying for is over.
I help set up HoneyBook systems that run your business for you, ( our secret menu item…). Allowng you to have automated client workflows, beautiful branded proposals, and Auto-send contracts, invoices, and emails so you’re not buried in admin work- because EW.
Imagine a client finds you, fills out your inquiry form, and everything happens seamlessly from there. THAT’S the goal. And it’s about time that it’s your reality!
Ok But Here’s Why You Need All 3 – Brand, Website, and Systems
Here’s the truth no one tells you: your brand, website, and client systems have to work together if you want a business that grows without burning you out.
When we work together on the trio you’ll be breathing new life wondering “why didn’t I do this sooner”.
Basically? You’ll feel like you’ve got your sh*t together and your clients will think so too. Which is a win win for everyone! You want to take care of them and YOU.
Ready to Ditch the DIY and Get the Full Glow-Up?
If you’re tired of piecing everything together and ready for a brand, website, and client experience that finally matches how amazing you are, let’s chat!
👉 Contact me here because you ain’t got anymore time to waste.
Like this post? You may Also like:
Why I Use Showit (And Why You’re Gonna Fall in Love with It, Too)
Why HoneyBook is My Ride-or-Die CRM: The Features That Keep My Business (and Sanity) Intact
But Before You Go…
If we haven’t officially met yet- hey, hi! I’m Michaela. I work with business owners ready to invest in a brand and website that do more than just look good—they convert, connect, and grow with you.
If you’re into honest business advice, kind encouragement, and the occasional “okay but let’s be real” moment—you’re gonna feel right at home here.
Here are a few ways we can hang out more:
→ Need a website that doesn’t make you cringe?
I design Showit websites that are both strategic and scroll-stopping—so you can finally have a site that feels like you and works like magic. [Check out my Showit design services here.]
→ Want to DIY your site but need a solid head start?
Templates are coming soon! I’m creating Showit templates for business owners who want beauty, strategy, and simplicity without the custom price tag. Stay tuned!
→ Love this post? The blog is full of more goodness.
From branding clarity to website tips to running a business when your brain feels like scrambled eggs… I’ve got you. [Catch up on recent posts here.]
You can also always reach out directly- send me a DM on Instagram or email me at thedunndesignco@gmail.com. I’d love to hear about what you’re building.
Talk soon,
Michaela