Let’s talk about building a brand that doesn’t just look good… it feels like you. That was the entire mission behind the luxury wedding photographer branding we created for Ashlyn Taylor Photography.
Ashlyn isn’t just documenting events. She’s preserving legacies capturing the real, the raw, the deeply emotional moments that make a wedding unforgettable. Her work is elevated, heartfelt, and rooted in trust and her new brand identity had to reflect exactly that.
Timeless elegance. Cinematic storytelling. A brand that feels like a deep breath and a champagne toast.
From First Camera to Full-Heart Legacy
Ashlyn’s journey into wedding photography is pure magic. From snapping photos as a teen to rediscovering her passion during COVID, to falling head-over-heels for documenting weddings, this woman was born to do this work.
When she came to me, she didn’t want a trendy rebrand. She wanted something timeless. Something that said:
✨ Luxury. Storytelling. Connection. Depth.
…without saying a word.
So we built her a brand that would feel like old-money elegance with a heart of gold.
Her Brand, Her Values, Her Vision
We started with the core of what makes Ashlyn unforgettable: her presence. Her brand is rooted in calm confidence, genuine connection, and an experience that makes her couples feel like the only two people in the world.
Her brand keywords?
→ Romantic
→ Heirloom
→ Effortlessly refined
→ Nostalgic
→ Emotional
→ Luxury
So we turned those words into visuals because luxury wedding photographer branding should tell a story before the first photo is ever snapped.
The Logo Suite: Where Elegance Meets Intention
Ashlyn’s new logo suite is soft, cinematic, and built to last. We paired a refined serif font with a custom-script monogram to create a signature look that’s elegant, flexible, and totally unforgettable.
From the primary logo to monogram submarks and alternate layouts, her brand is now prepped for everything: packaging, watermarks, gallery covers, social media, and wherever else her presence lands.
The Color Palette: Soft, Moody, and So Her
We created a palette that whispers luxury and breathes calm:
- Dusty periwinkle
- Forest green and olive
- Lavender grey
- Warm cocoa and beige
- Creamy neutrals and cool whites
This color story doesn’t shout—it draws you in. It’s romantic. grounded. It’s Ashlyn.
A Floral Pattern with a Vintage Soul
To add texture and storytelling, we designed a custom blue floral toile pattern. Think subtle European elegance perfect for brand packaging, client guides, or album sleeves.
It’s the little details like this that take a brand from “pretty” to “luxury.”
A Seamless Client Experience, Reflected Visually
Ashlyn’s couples aren’t just getting pretty pictures. They’re getting a calm, intuitive guide. A trusted presence. An artist who sees them.
And now, her brand reflects that journey—from the moment someone lands on her site to the day they open their gallery and feel everything all over again.
Her words say it best:
“I want them to feel speechless, emotional, and deeply grateful—seeing their love story reflected back to them in a way that feels cinematic, elegant, and real.”
So we gave her a brand that feels like all of that. And more.
Final Look: Classic, Cinematic, and Completely Her
This luxury wedding photographer branding project wasn’t about following trends. It was about telling the truth of who Ashlyn is and making sure her dream clients feel it instantly.
Now, her brand says:
💬 “You’re safe here. You’re seen. You’ll remember this forever.”
And honestly? That’s the kind of branding that lasts.
Ready for a Brand That Looks as Good as Your Work Feels?
Your branding should feel like the best version of you: intentional, elevated, and so unmistakably aligned that you can’t wait to show it off.
If you’re a photographer ready to ditch the DIY visuals and step into a brand that books dream clients for you—let’s talk.
But Before You Go…
If we haven’t officially met yet- hey, hi! I’m Michaela. I work with business owners ready to invest in a brand and website that do more than just look good—they convert, connect, and grow with you.
If you’re into honest business advice, kind encouragement, and the occasional “okay but let’s be real” moment—you’re gonna feel right at home here.
Here are a few ways we can hang out more:
→ Need a website that doesn’t make you cringe?
I design Showit websites that are both strategic and scroll-stopping—so you can finally have a site that feels like you and works like magic. [Check out my Showit design services here.]
→ Want to DIY your site but need a solid head start?
Templates are coming soon! I’m creating Showit templates for business owners who want beauty, strategy, and simplicity without the custom price tag. Stay tuned!
→ Love this post? The blog is full of more goodness.
From branding clarity to website tips to running a business when your brain feels like scrambled eggs… I’ve got you. [Catch up on recent posts here.]
You can also always reach out directly- send me a DM on Instagram or email me at thedunndesignco@gmail.com. I’d love to hear about what you’re building.
Talk soon,
Michaela
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