Colorful and Calming Branding and Website Refresh for Karly Whitaker, a HoneyBook Pro.

You know that feeling when you meet someone whose entire presence just makes your shoulders drop, and you can finally feel the relief? That’s Karly Whitaker. She’s the HoneyBook Pro you call when your brain feels like a browser with 57 tabs open, and somehow she shows up, clicks around speedy fast, and makes it all make sense again.

From the very first convo, I knew her brand needed to reflect that rare mix she carries: calm, confidence, and that “don’t worry, I’ve already handled it” energy that instantly makes you trust her. She’s the person business owners turn to when they’re tired of guessing, tired of chaos, and so ready for systems that actually work for their brains.

Designing Karly’s brand wasn’t about making her look bigger, it was about crafting the visual identity of someone who makes your entire business feel lighter. Someone who leads with ease, clarity, and genuine care. And oh my gosh… did this brand come alive.

The Branding Process

As we got deeper into her brand process, everything started connecting in the most natural way. The more I learned about how she supports her clients. She’s cleaning up messes, creating clarity where it’s needed, and building workflows that take the tedious tasks off your plate. The more obvious it became that her brand needed to embody that same feeling.

Every step of the process, from clarifying her positioning to choosing her color palette and typography, was rooted in one intention: to create a visual identity that feels calm, grounded, and instantly reassuring. A brand that showcases exactly what she does for overwhelmed business owners — bringing order, ease, and a sense of “finally, this makes sense.”

Which is where “Calm systems for overwhelmed brains” was born!

See it in the wild

I would love to encourage you to visit Karly’s website and see how beautifully she infused her branding into her business, as well as all the updated pages that we got to work on together!

In her own words about her branding and website redesign

“Michaela did my rebrand and website refresh and absolutely nailed it!!! My old branding hadn’t felt like me anymore, and she knew exactly how to fix that. She is incredibly talented and delivered something I’m genuinely excited to send people to. Working with her was so fun, and the entire process from start to finish was stress-free. I would 100% recommend her!”

Ready for a Brand That Finally Feels Like You?

If reading Karly’s story has you thinking, “Omg… I need this level of clarity and calm in my business,” you’re not alone. So many entrepreneurs are running their business on vibes, scraps of old branding, and workflows they outgrew three years ago, and luckily, it doesn’t have to be that way.

My process is built for the business owner who’s craving ease, alignment, and a visual identity that showcases the quality of the work they do. Whether you need a brand that tells your story, a website that converts, or systems that make your day feel lighter, I’m here to help you get there.

Branding and Website design for business owners who are just that darn cool.