At Helena Elizabeth Events, the goal was clear from the start: create a brand presence that reflects the calm authority, refined taste, and emotional intelligence that define her work.
This rebrand centered on translating Helena’s greatest strength. Her ability to anticipate, guide, and orchestrate deeply personal celebrations into a visual and verbal identity that feels steady, elevated, and unmistakably trustworthy. Every decision, from typography to tone of voice, was made to signal discernment and leadership while preserving the warmth and sincerity that her clients value so deeply. The result is a brand that feels composed, intentional, and quietly powerful, much like the experience of working with Helena herself.
Helena Elizabeth Events
about the Brand
wedding and event planner in NYC
helena Elizabeth
I’m in shock. I never knew my brand could be so beautiful, empowering and foundation-ally strong.
I want to be the next Fulton Events, LLG Events, Tracy Taylor Ward, Shannon Leahy… these woman have built empires and I finally feel like I’m heading into that direction.
It’s AMAZING. I feel my sexy and flirtatious Sabrina side within the colors and fonts but the Ralph Lauren poise and luxury within the elements and structure. It’s incredible how it all came together. Even the nod to my love for the arts and encompassing welcome clients into “our house” (museum) and letting go to watch the art unfold. I mean unreal. Truly.
HOLY. FREAKING. SHIT. 😍👏🕊️
"I am going to cry. It is gorgeous. I’m forever grateful for the patience and kindness you shared with me so we could get to this point."
