For Karly Whitaker, the goal was clear from the start: create a brand that brings calm to overwhelmed businesses and makes systems feel supportive instead of stressful. This project focused on translating Karly’s unique ability to untangle chaos inside HoneyBook into a visual and verbal identity that feels organized, approachable, and deeply reassuring.
Every design decision, from the soft yet confident color palette to the clean typography and intentional layouts, was made to reflect clarity, ease, and trust. The result is a brand presence that feels grounded, welcoming, and quietly expert — positioning Karly as the go-to HoneyBook Pro for business owners who want their systems to finally work for them, not against them.
Karly Whitaker
about the Brand
Honeybook pro
Karly whitaker
"Michaela took my unhinged energy, my automation obsession, and my desire to fix everyone’s backend… and turned it into visuals that feel like a hug and a power stance rolled into one. I feel so aligned it’s borderline illegal."
"A genius. A wizard. A brand making miracle."
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Karly's goals
How We Helped Karly take her branding a step further
What We Created
We designed a clean, calming brand and digital presence that reflects the exact experience Karly provides inside HoneyBook: clarity, organization, and ease. Through intentional color choices, structured layouts, and straightforward messaging, the brand positions Karly as the go-to HoneyBook expert who simplifies systems and removes friction — allowing her clients to move from overwhelm to confidence with ease.
Karly wanted a brand and website that instantly made overwhelmed business owners feel supported, understood, and at ease. The goal was to clearly communicate her expertise as a HoneyBook Pro while creating a calm, approachable presence that helps potential clients quickly trust her and feel confident reaching out — especially within the HoneyBook Pro marketplace where decisions are made fast.
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