At Vida Foods, the goal was clear from the start: create a brand and digital experience that brings joy back into everyday mealtime.
This project centered on translating the heart of the business — fresh, chef-prepared meals that remove stress and add ease — into a visual and verbal identity that feels warm, approachable, and life-giving. Every design decision, from color palette to layout flow, was made to support simplicity, nourishment, and trust, while positioning Vida Foods as both elevated and deeply human. The result is a brand presence that feels calm, inviting, and supportive — just like the meals themselves.
Vida Foods
about the Brand
Ceo and chef of vida foods
abby desantis
Not only does it feel more “official” but my sales have boosted, and I truly think that’s because people are taking me more seriously. It TRULY makes all the difference."
"I notice a huge shift in my business."
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Abby's goals
How We Helped Abby Break into a New Location
What We Created
We designed a warm, conversion-focused brand and website that brings Vida Foods’ mission to life — creating a calm, joyful digital experience that supports meal prep, catering, and gifting while positioning the brand for growth in a new market.
The goal was to create a brand and website that makes people feel supported, cared for, and genuinely excited about mealtime — while positioning Vida Foods for growth in a new market.
